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What is PPC (Pay Per Click)?
Pay-Per-Click (PPC) advertising plays a crucial role in digital marketing, providing quick visibility and fast results. By focusing on keywords related to your business, PPC campaigns efficiently target your audience, reaching potential customers searching for your offerings. With customized ads on search engines and social media platforms, you have control over your spending, can adjust your target audience, and track the performance of your ads through detailed analytics. Our expert PPC services are designed to connect you with a broader audience, increase targeted traffic to your website, and boost your conversion rates.
price
Prices for PPC
One-time PPC optimization
300 £
- Conducting keyword research and competitor analysis
- Determining a keyword positioning strategy
- Creating and configuring advertising campaigns
- Setting budgets and choosing platforms for ad placement
- Crafting compelling and effective ad creatives
- Testing various ad variations
- Setting up conversion tracking for campaign measurement
- Verifying the accuracy of tracking setup
- Setting up analytics systems and generating basic reports
- Analyzing results and providing an overview of one-time tasks
Monthly PPC Support
100 £
- Daily monitoring of the performance of advertising campaigns
- Making adjustments to the strategy to optimize results
- Measuring and analyzing KPIs such as CTR, CPC, and conversions
- Developing a strategy to improve performance metrics
- Regularly updating and expanding the list of keywords
- Creating new ads to improve audience reach
- Conducting tests and optimizing ads to enhance their effectiveness
- Analyzing results of A/B testing
- Staying updated on the latest trends in PPC
- Preparing monthly reports for clients
Pay-Per-Click (PPC) advertising is also a comprehensive analytical task where every detail plays a crucial role. This encompasses setting up effective advertising campaigns, optimizing key performance indicators, continuous testing and improvement of ads, analyzing conversion data, as well as training the team to respond promptly to changes in the advertising landscape.
Advantages of PPC Campaigns
PPC, or Pay Per Click, advertising presents distinct benefits for businesses aiming to quickly boost their visibility and attract specific customer groups. Unlike the gradual impact of SEO, PPC ads yield instant visibility, placing your offerings right before potential customers actively searching for them. You can tailor your audience targeting based on demographics, locations, and even re-engage previous site visitors, enhancing your chances of conversions. PPC also offers remarkable flexibility in budgeting, allowing you to modify ad spend based on performance and align it with your business aims. Moreover, PPC’s analytical capabilities provide real-time campaign insights, enabling data-informed optimizations for better returns on investment. Essentially, PPC offers a swift, versatile, and trackable approach to stand out in the market and fulfill your marketing objectives.
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FAQ
Frequent ask qustions
Here you will find answers to your most common questions regarding our website services.
The cost of running a PPC (Pay-Per-Click) campaign varies greatly and depends on many factors. Costs can change based on your industry, as some have higher competition and therefore higher costs. The keywords you choose to target can also affect the price, with more popular keywords costing more. Other factors include the location you're targeting, the quality of your ads and landing page, how you set up your campaign, and which ad network you use, like Google Ads or Facebook Ads. Generally, small to medium businesses might spend a few hundred to several thousand dollars monthly on PPC, but it really depends on your specific situation and needs.
